Apple, IDFA & the GDPR: What does this mean for advertisers?

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Apple's privacy update IDFA is changing the game for online campaign tracking data Check out what it means for your business

Unfortunately iOS does not currently provide a way for you to see your device's IDFA There are some free  Is this the death of IDFA? · Tracking and attribution: Without an IDFA, the advertiser will no longer be able to attribute installs or IAP (in-

indxx capital management photos Historically, ad servers have used IDFA to match users for targeting and for measurement in third-party apps 3rd-party ad servers that don't connect direct Its technology is similar to a cookie, but even more powerful because it allows for full mobile attribution tracking of individual users from